Majority of Mobile Users Would Rather Engage an Ad Than Pay for an Upgrade
The psychology behind how we spend our money is a wondrous thing. I’ll gladly throw down $1 a day for a Diet Coke, but I’m reluctant to spend $1.50 on a box of pasta that would feed my whole family...
View ArticleSmall Business Lessons from the Lemonade Stand
Like many kids, I once tried selling lemonade in my neighborhood on a hot, sticky, New Jersey summer day. I was excited when customer after customer handed me a dime in return for a short Dixie Cup of...
View ArticleNew Mobile App Helps Consumers Get a Break from Commercials
We’re a nation that wants everything for nothing. We fight against Sponsored posts on Facebook. Video ads on YouTube and networks that track us to deliver relevant banners while we surf. But there’s...
View ArticleDuring the Day, Facebook Reaches More People Than Network TV
Daytime TV has changed. For years, soaps ruled the airwaves but now you’ll find more people talking about their real problems than acting out fictional ones. The networks think they have the mix right,...
View ArticleNew Nielsen Findings: If You Love a TV Show, You’re More Likely to Remember...
Nielsen did a spectacular thing: they cataloged 70,000 TV ads on 6,777 TV shows over a three year period then figured out the correlation between the viewers interest in the show and their recall of...
View ArticleBing Launches Linked-Offers: Use Your Credit Card, Get a Deal
The downside to most coupons is that you have to have them to use them. Logical, I know, but at least a few times a month I end up at a store or restaurant when the coupon for the establishment is at...
View ArticleThe Lowly Promotional T-Shirt Gets a Philanthropic Lift
The T-shirt. It’s a basic staple that went from practical undergarment to fashion statement in under fifty years. We tie-dye them, rip them, fill them with glitter and studs. We mass produce them with...
View ArticleFacebook vs. Twitter: Which One Rules for Mobile Marketing?
Facebook has a lot of users and that equals a huge pool of potential customers – aka reach, but it’s not always the advertising juggernaut you’d expect it to be given its popularity. Larry Kim, the...
View ArticleStudy Shows the Old Fashioned Print Catalog is Good for Internet Sales
When I was little, my sisters and I nearly burst with excitement when the Sears Christmas Wish Book landed on our doorstep. We’d sit together on the couch and slowly go through it page by page (even...
View ArticleBabies, Familes and Controversial Boxers: What Were 2013′s Most Searched Ads
Though many people go out of their way to avoid commercials, there are a handful that create the opposite reaction. These commercials are so funny, so offensive, or so touching that people actually use...
View ArticleMajority of Marketers Say They Don’t Have the Digital Tools They Need to Succeed
The newly released 2014 Digital Trends report from Econsultancy and Adobe shows that both B2B and B2C marketers are making big changes in the way they reach out to their customers. Unfortunetly, only...
View ArticlePostmaster General urges marketers not to give up on the US mail service
It’s logical for online marketers to use email to contact their customers. It’s inexpensive compared to printing and mailing materials and changes can be made on the fly – something you can’t do very...
View ArticleSearch still driving ecommerce, social and affiliate on the decline
Maybe it’s my naturally pessimistic state of mind, but when I see a comparison report, I’m more interested in what stopped working than what’s still working. A good example is this chart from the Q1...
View ArticleCanada’s new email law: gone too far or list optimization at its finest?
Yesterday was a big day for Canada. Yes, of course, it celebrated Canada Day, but it also saw a new anit-spam email law go into effect, and apparently that put businesses in a tizzy trying to comply:...
View ArticleMajority of seniors say advertisers don’t treat them with respect
Earlier this year, Esurance ran a TV commercial where a senior citizen tried to prove how up-to-date she was by posting her vacation photos on her “wall”. But of course, it wasn’t her Facebook wall, it...
View ArticleTo gain a customer’s trust; meet them on their preferred digital stomping ground
Trust is the number one, most important factor in getting and maintaining a relationship with a customer. People have to believe that they’re going to get their money’s worth, that their personal...
View ArticleIAB takes a global look at what works and why
Stuck in a marketing rut? The Interactive Advertising Bureau (IAB) just released their first ever “What Works & Why: IAB Global Insights Report” which includes highlights of award-winning digital...
View ArticlePositive fem-vertising makes women more likely to buy
Dove is known for their ethereal, ‘you’re perfect just the way you are’ ad campaigns but I don’t get it. Yesterday, I saw a TV commercial where women are asked if they want a make-over, then they’re...
View ArticleWhales vs wasted-energy: where should you spend your time?
When I hear the word “whales”, I think of Las Vegas. Weird, I know, but that’s where I first heard the word used for something other than a sea creature. In Vegas, whales are those guys who drop huge...
View ArticleLogo flaunting is out; unbundling is in and other consumer insights
Today’s informative marketing post is brought to you by a misread. That’s right. I found this extremely interesting report because I misread the headline on the press release; Mindshare North America...
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