Insurance Emails Click While Technology Emails Lag
Social media is great for the fast hit, but email is still the option of choice when it comes to delivering a customized marketing message. A new study by Harte-Hanks shows that overall delivery rates...
View ArticleOnline Ad Spending Predicted to Top 50 Billion in Five Years
Are you spending more money on online advertising? If so, you’re not alone. According to new numbers from eMarketer, almost every category of online advertising is growing and will continue to do so...
View ArticleChick-fil-A Turns a Made-Up Holiday into a Marketing Bonanza
Tomorrow is Cow Appreciation Day at Chick-fil-A, which means you can score a free lunch if you show up at any location dressed as a bovine beast. You might think that only the most dedicated fan would...
View ArticleWomen Want Solutions, Men Only Want the Very Best
He’s won trophies for his game face alone. He is the life of parties he’s never attended. Sharks have a week dedicated to him. He’s the most interesting man in the world and he’s right on point....
View ArticleGoogle to Surfers: Let’s Get Small
This week’s “seriously?!?” moment, goes to the folks at Google who obviously spent some of their downtime listening to the classic Steve Martin stand-up skit, “Let’s Get Small.” That’s the only...
View ArticleMost B2Bs Spend Under 5% of Revenue on Marketing
Everyone knows you have to spend money to make money, but in the B2B world, that spend is only around 5% of the make. According to numbers from eMarketer, the majority of B2B marketers say their spend...
View ArticleBloggers Miffed by the Old Bait and Switch
A few weeks ago, a select number of food bloggers were invited to take part in a special event hosted by celebrity chef George Duran. The event was to feature a “a delicious four course meal” at an...
View ArticleIncentivized Advertising Raises Brand Awareness
When we were kids, the promise of a gold star or a sticker was all the incentive we needed to do our very best on a spelling test. As we grew, the incentives did too, a higher allowance for keeping...
View ArticleAds on Your TV, Your Phone and Now Your Glasses?
Imagine you’re walking down the street and as you pass a Starbucks, an ad for their latest frothy delight appears on your glasses. On the inside of your glasses, where only you can see it. The New York...
View ArticleAd Spending on Digital Shows Q4 Decline
The good news is, total advertising expenditures rose in 2011. The bad news is that the rise was only 0.8% and the internet didn’t make out all that well. The numbers come from Kantar Media’s final...
View ArticleInspiration Alley: New Promos from Guinness, Toyota and Cadbury
Thomas Edison said that genius is 1% inspiration, 99% perspiration. I can’t help you with the second part, but I can help you with the first. Every Friday, I’ll present to you a variety of new online,...
View ArticleMarketers Say Email is Best but Could Be Better
What do you do when your best isn’t good enough? This is the dilemma faced by marketers struggling to meet sales goals. Crain’s BtoB Magazine and Bizo conducted a survey of B2B marketing professionals...
View ArticleInspiration Alley: Levi, L.L. Bean and Angry Birds
This week we’re taking a look at how two old brands are keeping things fresh and one modern company who went to new heights to promote their product. Levi’s Water<Less Jeans Levi’s is a brand that’s...
View ArticleTalking Baseball and the Younger Generation
Baseball season is upon us and though I am strictly an NHL gal, I understand the marketing potential of what many consider is America’s pastime. Scarborough Sports Marketing just released a new study...
View Article42% of Consumers Pay for Products or Services After Trying Them
The free sample has been used to tempt grocery shoppers since the invention of the toothpick, yet many of today’s marketers are reluctant to give anything away. Apps, ebooks, access — you gotta give a...
View ArticleDish Network Risks Biting the Hands That Feed Them
Dish Network is giving customers what they want — commercial free TV. The next sound you hear is that of network execs screaming. The device that is causing all the ruckus is Dish’s Hopper, a DVR that...
View ArticleMoney is Tight but People Still Prefer to Laugh or Cry Over Advertising
The economic state of the world has an obvious correlation to the level of consumer spending. And in turn, consumer spending effects ad spending because everything has to stay in balance. But did you...
View ArticleGoogle Pays Homage to Old School Advertising By Giving it a Modern Twist
When Coca-Cola decided to teach the world to sing, in perfect harmony, I’m sure they hoped it would catch on and help them sell a few bottles of soda. They didn’t set out to create one of the world’s...
View ArticleIn Advertising, Consumers Trust Earned Over Owned
When it comes to information about a product or brand, the personal recommendation trumps all else. That falls under the category of “earned” advertising. Your product was worthy, so you earned the...
View ArticleMobile Marketing Goes Postal with Holiday eCommerce Promotion
It may not seem like it, but mobile is actually the perfect compliment to the US Postal Service. When a customer uses their mobile device to buy something online, that something has to be mailed to...
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